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NFL and ESPN Engage Influencers and Increase Earned Media
Historically, Klout has had a very successful and entertaining relationship with the sports industry. We had a recurring column in ESPN the Magazine, a March Madness contest with the country’s most...
View ArticleIncrease Conversion This Holiday Season with Earned Media
With the holiday season quickly approaching marketers the world over are planning their biggest campaigns of the year, but how will you stand out from the pack? Studies have proven that earned media is...
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Telling Your Brand Story with Digital Earned Media
When it comes to types of media, earned is most effective at driving brand lift. It’s no longer about the message coming from a marketing department, but rather what consumers are saying about your...
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[Customer Story] How @MetropolisatMet Created a VIP Experience for Influencers
With over 20 years of experience as a Marketing Director in the shopping mall industry, Judy Black and her team have executed many integrated and large-scale marketing events and programs. At...
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